Bottling Partners dots

Message to the US Bottling System

Press Releases |

February 25, 2010

I want to share with each of you some exciting news, marking this as a truly historic day for The Coca-Cola Company and the evolution of our franchise system.

This morning we announced that we will acquire Coca-Cola Enterprises’ entire North American business, consisting of approximately 75 percent U.S. bottler-delivered volume and almost 100 percent of Canadian bottler-delivered volume. A new entity, which will retain the name Coca-Cola Enterprises, will be created to hold CCE’s European businesses, and CCE’s current public shareowners will hold 100 percent of this new entity.

As I indicated to you in our meeting last June, I fundamentally believe that the franchise model, in its broadest sense, is the best way to win in the marketplace. We understand that our U.S. system is facing fundamental industry forces that have dramatically altered the consumer, customer and competitive landscape. Over the past 18 months, we have had productive discussions about the need to evolve in order to better serve our customers and consumers – in keeping with our 2020 Vision.

Importantly, between now and closing, we will continue to operate with our existing structure. There will be no change to how we execute on our agreed 2010 plans and it is crucial that we all stay focused on our goals.

We understand that you will have questions related to this transaction, and we will make every effort to keep you well informed.


MK Signature

Muhtar Kent